Tue. May 24th, 2022

As regular Yoga Sadhakas, we are used to seeing a Yoga Acharya in person during our session. The comfort of asking the Acharya if a pose is correct or in general getting a reassurance that the Acharya is performing similarly or maybe the general enthusiasm that a group session provides, it always felt good to goto a studio.

With this background we at Hasayana always had this doubt, can this move into a virtual space? As you know we provide market analysis, help in digital marketing and some times guide small business owners on setting up their business. Nandi Yogapeetha approached us to help them with regular content creation and also to support them with strategies. We asked them to focus on the retreat model which was their strength. They had developed a network of resorts where they conducted weekend, week long retreats. These worked well, they had a custom design of taking the customer through all limbs of yoga and mixing it up with activities like trekking and nature walks. This focus on retreats did well in developing a brand for them.

The lockdowns of March 2020 made several businesses reinvent. Several businesses started remote working, some were by nature already suited for remote working and others brought in novel ideas. Businesses that couldn’t reinvent had to almost go on a hibernation if not shut shop. This is never a good idea.

At this point we took up some research on possibility of online Yoga. Key questions to be answered were,

  1. Is this only a temporary business opportunity?
  2. What level of Yoga can be taught?
  3. Is it safe?
  4. How to bring the focus on aspects alignment?

Nandi Yogapeetha conducted several Seva sessions in the meanwhile. Their Acharyas got a pulse of adapting to online way of working. With their learning we found out the following,

  1. Online Yoga sessions are here to stay. Advantages are plenty: the travel hassles, ability to reach the trainer of your choice, ability for studios to provide the right trainer for a requirement and then post session one is still at the comfort of their home. Slowly but surely these advantages will sink in and there will be a section of buyer for this type of Yoga classes.
  2. If the participants or Sadhakas as they call the trainees, can be grouped together into people with similar levels and similar requirements any level of Yoga training is possible,
  3. The online sessions require better speaking skills and better observation power. Depending on the level of the participants, sometimes, focused attention; smaller group sizes and for larger group sizes generic Yoga with regular alert on who should not do a particular asana or pranayama goes a long way in making the online classes safe. Understanding the participants background is very important before beginning any class.
  4. When ever a Sadhaka is being introduced into a session, prior material being shared with them will help. Additionally, for initial few introduction classes it is always better to have smaller groups.

With all this analysis and lot of brain storming we provided following basic design to Nandi Yogapeetha,

  1. Focus on Online training, it is here to stay.
  2. Create custom packages to focus on groups with specific requirements
  3. Provide a kit for every group with material related to asanas and pranayamas to be focused on in the sessions.
  4. Make the sessions very organized and plan it out well.
  5. The Acharyas need to develop communication skills suited for online training.

We understand that Nandi Yogapeetha has designed several batches with above points as the foundation. They are working hard to bring a revolution in Online Yoga Training space.

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